Author22 published articles
Victor Auffray
Independent Shopify developer based in Brittany, after 5 years in welding and 10 years in the automotive trade. I write here about what I learn on client work: migrations, performance, technical SEO and conversion.
Who am I?Independent Shopify developer based in Brittany
Hi, I’m Victor!
Today I build custom themes and optimize e-commerce store performance.
I work solo, from technical spec to launch. One point of contact, transparent quotes, readable code. Clients get projects they master, not black boxes.
- 5 yearsWelding
- 10 yearsAutomotive
- 2022Switch to web
- Since 2023Shopify developer
Liquid · OS 2.0 · Hydrogen / Oxygen · Storefront API · Core Web Vitals · Security
Follow me on social media
Behind the scenes of Shopify & entrepreneurship
Published inWebmarketing & co'm
Published articles
- Aug 2026Demystifying SEO Jargon: A Simplified Guide for Beginners
- Aug 2026My Shopify store is slow: diagnose it before you start fixing
- Aug 2026How to Successfully Migrate Your E-commerce Site to Shopify
- Aug 2026WooCommerce to Shopify: the redirect map, flat collections, and what gets left behind
- Jul 2026Shopify developer: where to find one and how to choose well
- Jul 2026How much does a Shopify store cost in 2026? The real budget
- Jul 2026Shopify store redesign: when, why, and how much
- Jul 2026Headless Shopify and Hydrogen: who actually needs it (and what it costs)
- Jun 2026Shopify CRO: improving conversion with A/B tests, from a developer's chair
- Jun 2026Best Shopify apps: a developer's pick, from someone who watches performance
- Jun 202623 Shopify stores worth studying in 2026, checked in the code
- Jun 2026Freelancer or Shopify agency: how to choose for your project
- Jun 2026Shopify Functions: what replaces Scripts (and why it changes everything technically)
- Jun 2026Shopify logo: where to download it, the official colors, and how to display it cleanly
- May 2026INP: the Google metric killing Shopify stores in 2026 (and how to measure it)
- May 2026How much time are you really losing because of your Shopify apps?
- May 2026Shopify audit: DIY or expert, how to decide in 2026
- Jun 2025How Does Shopify Work? Complete Guide 2025
- Oct 2024How to Choose Your E-commerce Platform (Shopify, WooCommerce, BigCommerce)
- Aug 202413 Steps to Improve Your Website's Crawlability and Indexability
- Jun 2024The Importance of Cybersecurity for E-commerce Sites
- Jun 2024Best Practices to Optimize Your Shopify Store