All articles

CRO

My Shopify store is slow: diagnose it before you start fixing

Your Shopify store drags and you don't know why. How to measure it properly, find which app is loading the weight, and what to fix first. A developer's method, without the generic tips.

15/08/26

Migration

How to Successfully Migrate Your E-commerce Site to Shopify

How to migrate an e-commerce site to Shopify step by step: planning, data export, URL redirects to keep your SEO, testing and a smooth go-live.

15/08/26

8 min read

WooCommerce

WooCommerce to Shopify: the redirect map, flat collections, and what gets left behind

The 301 redirect plan from WooCommerce to Shopify, URL pattern by URL pattern. The nested categories that vanish, what the migration tools skip, and the order of operations that keeps your traffic alive.

08/08/26

Developer

Shopify developer: where to find one and how to choose well

Where to look for a Shopify developer (Shopify Experts, Malt, agencies, a collective), the pros and cons of each route, and the 5 concrete things to check before you sign so you don't hire an integrator who calls himself an expert.

25/07/26

Pricing

How much does a Shopify store cost in 2026? The real budget

Subscription, theme, apps, building the site: the real budget for a Shopify store in 2026, with concrete ranges depending on whether you build it yourself, with a freelancer, an agency or a collective.

25/07/26

Redesign

Shopify store redesign: when, why, and how much

When to truly redesign your Shopify store instead of optimizing it, what a redesign covers (design, tech, SEO, content), the trap that wrecks your search rankings, and the real budgets.

25/07/26

Headless

Headless Shopify and Hydrogen: who actually needs it (and what it costs)

Hydrogen, Oxygen, Storefront API: what going headless on Shopify really means, what you gain, what you lose, the real-world budgets, and 3 questions to decide whether your store needs it or not.

07/07/26

Conversion

Shopify CRO: improving conversion with A/B tests, from a developer's chair

Real CRO means measuring first, then testing on your actual visitors. How I improve a Shopify store's conversion through code, and when it's actually worth it.

27/06/26

5 min read

Apps

Best Shopify apps: a developer's pick, from someone who watches performance

The Shopify apps I actually recommend, by category, with the performance reflex that keeps your store from slowing down. Reviews, email, loyalty, search: what I install and what I avoid.

Inspiration

23 Shopify stores worth studying in 2026, checked in the code

23 stores confirmed to run on Shopify, verified one by one in the source rather than copied from another list. Which ones use a classic theme, which ones went headless, and what a developer notices when he opens them.

Agency

Freelancer or Shopify agency: how to choose for your project

Shopify freelancer or agency: the real differences on cost, communication, technical depth and risk. When each one is the right call, from a developer who works direct.

Functions

Shopify Functions: what replaces Scripts (and why it changes everything technically)

Shopify Scripts shut down on June 30, 2026. Here's what the Functions replacing them are, what they actually allow, when to code a Function instead of installing an app, and how to handle the migration without breaking your checkout.

Branding

Shopify logo: where to download it, the official colors, and how to display it cleanly

The official Shopify logo, its exact colors (#95BF47), the formats to favor on the web, the brand usage rules, and a developer's method to integrate it into your theme without distorting it or slowing your page.

Core Web Vitals

INP: the Google metric killing Shopify stores in 2026 (and how to measure it)

Interaction to Next Paint (INP) replaced FID in 2024 as a Core Web Vital. How Shopify struggles with INP, how to measure it, and how to fix the 5 main sources.

23/05/26

18 min read

Optimization

How much time are you really losing because of your Shopify apps?

Each Shopify app adds JS to your site. Complete method to measure the real cost of each app and decide which to remove. Real case: Mabonatur, +42% on mobile.

23/05/26

15 min read

Audit

Shopify audit: DIY or expert, how to decide in 2026

70% of a pro Shopify audit is doable yourself with free tools. The remaining 30% justifies an expert. Method to decide and complete DIY checklist.

23/05/26

15 min read

Guide

How Does Shopify Work? Complete Guide 2025

Detailed guide on how Shopify works in 2025, covering recent innovations, pricing, practical tutorials, and SEO/performance optimizations.

18/06/25