
INP: the Google metric killing Shopify stores in 2026 (and how to measure it)
Interaction to Next Paint (INP) replaced FID in 2024 as a Core Web Vital. How Shopify struggles with INP, how to measure it, and how to fix the 5 main sources.
Articles
Articles and tips on Shopify and e-commerce

Interaction to Next Paint (INP) replaced FID in 2024 as a Core Web Vital. How Shopify struggles with INP, how to measure it, and how to fix the 5 main sources.

Each Shopify app adds JS to your site. Complete method to measure the real cost of each app and decide which to remove. Real case: Mabonatur, +42% on mobile.

70% of a pro Shopify audit is doable yourself with free tools. The remaining 30% justifies an expert. Method to decide and complete DIY checklist.

Discover best practices to improve your Shopify site's performance and increase your conversions.

Detailed guide on how Shopify works in 2025, covering recent innovations, pricing, practical tutorials, and SEO/performance optimizations.

A guide to selecting the right e-commerce platform for your needs, comparing Shopify, WooCommerce, Magento, and Wix.

Exploration of 35 essential SEO terms to help beginners understand search engine mechanisms and optimize their websites.

A practical guide presenting strategies to improve how search engines discover and index your site, particularly Google.

Complete guide for migrating an e-commerce site to Shopify with proper planning and a smooth transition.

A guide to selecting the best e-commerce platform based on your business's specific needs.

Exploring the crucial importance of cybersecurity and effective strategies to protect e-commerce businesses against digital threats.

Exploring key strategies to improve Shopify store performance, increase sales, and enhance customer experience.