Articles
Articles and tips on Shopify and e-commerce
Where to look for a Shopify developer (Shopify Experts, Malt, agencies, a collective), the pros and cons of each route, and the 5 concrete things to check before you sign so you don't hire an integrator who calls himself an expert.
Subscription, theme, apps, building the site: the real budget for a Shopify store in 2026, with concrete ranges depending on whether you build it yourself, with a freelancer, an agency or a collective.
When to truly redesign your Shopify store instead of optimizing it, what a redesign covers (design, tech, SEO, content), the trap that wrecks your search rankings, and the real budgets.
Hydrogen, Oxygen, Storefront API: what going headless on Shopify really means, what you gain, what you lose, the real-world budgets, and 3 questions to decide whether your store needs it or not.
Real CRO means measuring first, then testing on your actual visitors. How I improve a Shopify store's conversion through code, and when it's actually worth it.
The Shopify apps I actually recommend, by category, with the performance reflex that keeps your store from slowing down. Reviews, email, loyalty, search: what I install and what I avoid.
Examples of Shopify stores that make you want to buy, from DTC giants to French DNVBs, plus projects I've coded. What makes a store convert, from a Shopify developer.
Shopify freelancer or agency: the real differences on cost, communication, technical depth and risk. When each one is the right call, from a developer who works direct.
Shopify Scripts shut down on June 30, 2026. Here's what the Functions replacing them are, what they actually allow, when to code a Function instead of installing an app, and how to handle the migration without breaking your checkout.
The official Shopify logo, its exact colors (#95BF47), the formats to favor on the web, the brand usage rules, and a developer's method to integrate it into your theme without distorting it or slowing your page.
Interaction to Next Paint (INP) replaced FID in 2024 as a Core Web Vital. How Shopify struggles with INP, how to measure it, and how to fix the 5 main sources.
Each Shopify app adds JS to your site. Complete method to measure the real cost of each app and decide which to remove. Real case: Mabonatur, +42% on mobile.
70% of a pro Shopify audit is doable yourself with free tools. The remaining 30% justifies an expert. Method to decide and complete DIY checklist.
Discover best practices to improve your Shopify site's performance and increase your conversions.
Detailed guide on how Shopify works in 2025, covering recent innovations, pricing, practical tutorials, and SEO/performance optimizations.
A guide to choosing your e-commerce platform: Shopify, WooCommerce, BigCommerce, Magento, and Wix compared on real pricing, technical level, and scalability.
Exploration of 35 essential SEO terms to help beginners understand search engine mechanisms and optimize their websites.
A practical guide presenting strategies to improve how search engines discover and index your site, particularly Google.
Complete guide for migrating an e-commerce site to Shopify with proper planning and a smooth transition.
Exploring the crucial importance of cybersecurity and effective strategies to protect e-commerce businesses against digital threats.
Exploring key strategies to improve Shopify store performance, increase sales, and enhance customer experience.